Millions of women have ditched beauty salons for good after learning to treat themselves at home during lockdown for a fraction of the cost.
A poll of 2,000 women aged 18-45 found 34 per cent were forced to miss their usual appointments as a result of the Covid lockdowns.
But 39 per cent of those admitted they have given up on the idea of returning – as it’s less embarrassing and cheaper to do treatments at home.
While 28 per cent love not having to book themselves an appointment to pamper themselves.
It also emerged that those to have switched to at-home hair removal methods reckon they have saved an average of £160.
Olivia Hughes, from Braun, which commissioned the research as part of its Salon to Sofa campaign, said: “A lot has changed in the choices we’re making when it comes to our beauty routines today.
“Convenience has become an even more important deciding factor for women alongside reliable results.”
Technology enhances at-home experience
It also emerged 62 per cent of women prefer to do their hair removal at home, with legs and the bikini line among the areas they are comfortable taking on themselves.
And home treatments last between two to four weeks until hair grows back.
Taking on beauty treatments at home has been driven by cost as 63 per cent said they do so as it’s cheaper, according to the OnePoll data.
While 24 per cent don’t enjoy the exposing experiences hair removal can bring in a salon, preferring to do it where they feel more comfortable.
Dr Anjali Mahto, author of The Skincare Bible and ambassador for the brand, said: “The reality is no method of hair removal is permanent, whether from home or the salon.
“Now we’ve dispelled that myth it’s clear to see the appeal of choosing a long-term hair removal solution that works, which you can manage from the comfort of your own home and on your own terms.
“Gone are the days when only salon treatments worked.
“Today technology is so advanced, there are products on the market which offer great, effective results at home.”