HartiSWIM, the sustainably-driven swimwear brand renowned for its bold designs and commitment to cleaner oceans, has been shortlisted for the prestigious Best Customer Engagement Campaign at the 2025 Drapers Conscious Fashion Awards. The recognition comes for their impactful ‘Shop Plastic’ campaign, marking a significant milestone for this emerging eco-luxe brand.
This accomplishment celebrates HartiSWIM’s vision and values since its inception. As an independent British Isles-based brand, it has been redefining beachside elegance with original hand-painted pop art graphics featured across its swimwear, crafted from recycled ocean plastic bottles. The small, family-run business is honored by this recognition, underscoring its deep connection with its community and dedication to both sustainable fashion and fostering meaningful customer relationships.
“We are beyond excited to be recognised for our customer engagement efforts at the Drapers Conscious Fashion Awards for our ‘Shop Plastic’ campaign. This nomination means the world to us, as it reflects not just the hard work of our small team, but the incredible support of our customers. Their passion for our mission has been key in helping us stay true to our values and continue making a difference in the fashion industry,” said Tessa Hartmann CBE, Founder & Creative Director of HartiSWIM.
Harti Art: Wearable Creativity for a Cause
At the heart of HartiSWIM is not only sustainability but also a deep passion for creativity and art. Through Harti Art, the brand has revolutionized the concept of swimwear by incorporating stunning, original artworks into each collection. Harti Art brings the world of ‘commentary pop art’ directly to the beach, turning each swimwear piece into a unique canvas of expression. This exclusive collection blends art with functionality, celebrating the fusion of craftsmanship and environmental responsibility. This is glamour with a conscience, for those who carry a love of confidence with their poolside style.
Painted by Sascha Hartmann, these large acrylic on canvas works are inspired by Harti’s global heritage, politics, and contemporary culture. By creating wearable art, HartiSWIM aims to spark conversation, raise awareness, and drive change towards a cleaner, more sustainable future. The collaboration with Harti is central to HartiSWIM’s ethos, as it not only supports his unique talent but also strengthens the brand’s commitment to environmental responsibility.
“Through Harti Art, we’ve been able to blend our love for art and the ocean into something truly special,” said Tessa Hartmann. “Each piece of swimwear tells a story, and we’re incredibly proud to share these stories with our customers, who continue to inspire and engage with us on this journey. HartiSWIM is not just about the swimwear – it’s about creating a movement, a community, and a positive impact. Just one swimsuit is made up of 13 recycled plastic bottles (a certified figure) from the ocean using a new generation sustainable fabric. By using this fabric, our customers play a role in solving the ever-growing problem of ocean plastic.”
A Community-Driven Campaign
This nomination for the ‘Best Customer Engagement Campaign’ celebrates more than just the swimwear—it highlights the way HartiSWIM has cultivated a deep, authentic relationship with its customers. Through transparent communication, collaborative initiatives, and shared values around sustainability, HartiSWIM has built a loyal community of like-minded individuals who are not only passionate about fashion but are also dedicated to environmental causes.
The announcement comes as part of the Drapers Conscious Fashion Awards, an event that celebrates the brands and individuals leading the charge towards a more sustainable, transparent, and ethical fashion industry. With sustainability becoming increasingly vital in today’s fashion landscape, HartiSWIM’s commitment to making a difference through customer engagement and creative expression stands out as an inspiring example.
Tessa Hartmann CBE added, “This recognition is a testament to the power of community and collaboration. It shows that responsible business practices, when paired with authentic customer relationships, can truly transform the fashion industry into a force for good. We are deeply grateful to Drapers for this honour and to every customer who has supported us on this journey.”
The 2025 Drapers Conscious Fashion Awards will take place on March 12, 2025, where HartiSWIM looks forward to joining fellow innovators, visionaries, and industry leaders to celebrate the impact of conscious fashion.