The Reuben Brothers, one of the most prominent names in private equity and real estate investment, continue their aggressive expansion into New York City’s luxury hospitality sector. Driving this move is Jamie Reuben, the 37-year-old British businessman and investor, who has been instrumental in securing prime properties across Manhattan.
The son of billionaire investor David Reuben, Jamie has been focused on expanding the firm’s American hospitality real estate portfolio since the COVID-19 pandemic, capitalising on undervalued assets and transforming them into high-end destinations.
One of Jamie Reuben’s most significant deals came in 2020, when he secured the iconic Surrey Hotel in a $150 million deal. Over the past few years, the property has undergone a careful and meticulous restoration, reopening its doors in October 2024 as one of Manhattan’s most exclusive luxury hotels.
Despite The Surrey’s successful reopening, Reuben has no plans to slow down. In early 2025, the private members’ club Maxime’s will open on Madison Avenue and 69th Street, adding another elite social hub to the Reuben Brothers’ growing New York portfolio.
Additionally, the firm is preparing to unveil The Twenty Two, a hotel-restaurant-and-members-club hybrid set to open just off Union Square. This New York outpost will be the sibling to the original Mayfair, London location, which first opened in 2022.
Beyond hospitality, Reuben Brothers have also secured prime retail investments, including:
- 609 Fifth Avenue, home to Puma’s flagship store
- 510 Fifth Avenue, currently occupied by North Face’s flagship store
As Jamie Reuben continues to shape the future of New York real estate, industry insiders have noted his ability to acquire undervalued properties and reposition them as luxury destinations.
With an expanding portfolio of hotels, private clubs, and retail spaces, Reuben Brothers are cementing their place as a dominant force in Manhattan’s luxury real estate market.