iDenfy, a global provider of RegTech solutions, has partnered with Highvibes, a leading 360° media company specializing in music distribution, publishing, and record label services. By integrating iDenfy’s ID verification software, Highvibes aims to streamline its onboarding process, ensuring a seamless and secure account verification experience. This partnership is expected to help Highvibes scale efficiently while reducing time and costs associated with manual verification.
Highvibes supports artists and labels by offering services such as music distribution, publishing, and Over-the-Top (OTT) media solutions. As the digital music industry expands, so do risks related to fraud, identity misrepresentation, and copyright infringement.
A 2024 report by the International Federation of the Phonographic Industry (IFPI) revealed that global music industry revenues reached $28.6 billion, reflecting a 10% year-over-year increase. With continued growth driven by evolving technology and consumer habits, challenges such as piracy, unauthorized content use, and digital fraud remain prevalent. These concerns emphasize the importance of strong identity verification measures to protect artists, rights holders, and the broader music industry.
According to Highvibes, iDenfy has a proven track record in delivering reliable and efficient identity verification solutions that not only enhance the security of the partner platform but also ensure a smooth onboarding experience for the users. This partnership addresses key security challenges as well as helps to build trust and create a safer ecosystem for its users. iDenfy’s identity verification solution will enable Highvibes to verify the identities of users during onboarding, ensuring that only legitimate artists, labels, and rights holders can access the platform. The technology is renowned for its ability to verify over 3,000 types of identity documents from more than 200 countries and territories.
“Our mission is to empower artists and labels by providing them with the tools they need to succeed in a competitive industry. Partnering with iDenfy allows us to focus on what we do best, helping artists grow while ensuring our platform remains secure and free from bad actors. iDenfy’s identity verification technology is a game-changer for us,” said Ogunade Gbolahan Mathias, CEO of Highvibes.
iDenfy’s software integrates biometric facial recognition, 3D liveness detection, and advanced document verification to prevent fraud and ensure compliance with global regulations. As a result, this multi-layered approach effectively combats sophisticated fraud techniques, such as deepfakes and AI-generated images.
“We’re thrilled to partner with Highvibes, a company that shares the commitment to innovation and security. The music industry is evolving rapidly, and with it comes new risks. Our identity verification solutions are designed to help businesses like Highvibes to stay ahead of these challenges and to ensure a secure and seamless experience.” said Domantas Ciulde, CEO of iDenfy.
For Highvibes, this partnership represents a significant step forward in its mission to revolutionize the music industry. By leveraging iDenfy’s identity verification tools, the company can focus on its core priority: empowering artists and rights holders with seamless music distribution, publishing, and monetization services.