CIBC Innovation Banking has announced the provision of a £5 million corporate debt facility to Infinity, Europe’s top provider of call tracking and analytics services. This funding will fuel the company’s growth, with a focus on advancing product development to introduce innovative solutions that enhance customer experience.
Infinity, established in 2011, is dedicated to improving the customer call experience and providing businesses with insights into which campaigns effectively drive phone calls. By utilizing its platform, companies across industries such as travel, automotive, property, financial services, and healthcare can gain valuable analytics to improve customer interactions and make informed business decisions.
Infinity’s call tracking capabilities allow businesses to track the customer journey prior to making a call, tracing the origin to determine what campaigns, channels, and keywords drive the most leads and return on investment (ROI). Its conversation analytics during the call allow businesses to uncover trends and develop more efficient marketing strategies. After the call, Infinity’s Smart Match can pinpoint the most valuable calls and draw direct correlations to revenue and marketing activities to analyse gaps.
The company partners with some of the world’s leading tech providers allowing businesses to seamlessly integrate the platform into their tech stacks.
Matthew Morley, Finance Director of Infinity said: “This refinancing agreement with CIBC marks a significant milestone for Infinity, strengthening our financial foundation and providing the flexibility we need to pursue our growth strategy with confidence. The £5 million refinancing ensures we are primed to ensure customer satisfaction and loyalty, as well as deliver even greater value to our partners and stakeholders while advancing our mission to help businesses worldwide make smarter, more impactful calls. We deeply appreciate CIBC’s support and belief in our vision to transform the way brands connect with their customers.”
Tom Dods, Director of CIBC Innovation Banking UK & Europe said: “As one of Europe’s leading growth lenders, we are pleased to support Infinity as it builds out its market-leading position in call tracking services, helping companies improve interactions with their customer base. Customer service is such an integral part of most businesses, and yet all too often we see examples of poor delivery and misaligned resources. Infinity adds true value to its customers, providing them with the tools to deliver higher quality interactions and insights to improve operational decision making.”