Karaca, a revered brand boasting a 50-year heritage, has unveiled its second UK store at Westfield London, Europe’s largest shopping centre, following its successful debut in Islington Square, a renowned shopping hub in the UK capital.
Karaca, a leading name in Türkiye’s home and lifestyle sector for five decades, proudly announces the opening of its second UK outlet at Westfield London, the continent’s biggest shopping destination. This development is a pivotal element in Karaca’s worldwide expansion plan, succeeding its initial triumph in London’s Islington Square.
Established in 1973, Karaca has become a household brand in Türkiye, famous for its extensive range of over 28,000 products. The brand has been a trailblazer in the home and lifestyle market, offering innovative and superior quality products from kitchenware and tableware to compact home appliances and sophisticated home decor. Highlighting its product line is the Fine Pearl Collection, a unique dinner set made entirely of real pearls, illustrating Karaca’s dedication to exceptional design and craftsmanship.
Strategic Investment in the UK Signals Global Market Expansion
Karaca’s global footprint extends over 48 countries, with 305 stores and in excess of 2,000 sales points, a testament to its longstanding popularity and heritage. The brand’s foray into the UK market represents a strategic endeavor to solidify its status as a global market leader.
Cihangir Çetintırnak, Karaca UK’s Country Director, stated, “After a solid history of 50 years, our vision is to establish ourselves as one of the top three brands in our category not just in Europe and America, but across the world. The opening of our second store in Westfield London, is a crucial milestone in achieving our 2030 vision. Following the success of our Islington Square store and our growing presence in the UK e-commerce market, we are enthusiastic about using the UK market as a springboard for expanding our global presence.”
Enhancing UK-Türkiye Trade Relations for a New Economic Partnership Era
Karaca’s UK expansion coincides with the growing trade dynamics between the United Kingdom and Türkiye. The UK government has recently sought contributions to formulate a renewed, modern free trade agreement (FTA) with Türkiye, aiming to replace the existing, dated agreement from the 1990s, limited to goods trading.
This new FTA is expected to be more comprehensive, including sectors like technology and digital services, better suiting the demands of today’s economy. The escalating trade volume, reaching £26 billion in the 12 months leading up to June 2023, further underscores Türkiye’s position as a key trading partner for the UK.
Karaca’s advancement in the UK market mirrors this burgeoning economic partnership. The forthcoming FTA is anticipated to facilitate greater opportunities for Turkish companies to establish and expand their operations in London and throughout the UK, thereby cultivating a vibrant business landscape and promoting cultural exchange.
Contact: Yasin Erdurmuş, yasin.erdurmus@idea-pr.com
About Karaca:
The Karaca Group, encompassing 11 brands such as Karaca Home and Emsan, operates on a global scale with nearly 3,500 employees. The group consolidates a diverse spectrum of over 140 product categories, from cutting-edge dinnerware to advanced home appliances, under its flagship brand.