Are you the owner of a sports stadium or a manager responsible for increasing ticket sales? If so, then you know that selling out tickets to games can be a big challenge. But there is good news! There are many practical strategies you can use to increase sales and attract more fans. Generate more revenue with these surefire ways to boost ticket sales at your sports stadium.
Leverage Social Media
Social media is effective for connecting with young fans and other demographics who aren’t buying as many tickets. Look at the Taylor Swift and Travis Kelce relationship. Fans spotted Swift cheering on Kelce at the Chiefs’ Arrowhead Stadium, resulting in a flood of pictures, memes, speculation, and other buzz across the internet. Chiefs ticket sales have skyrocketed—for both home and away games—since.
You might not be able to hype up a high-profile relationship, but there are still plenty of ways to create a social media buzz around your game. Hand the camera over to young stars, mascots, or even stadium workers so they can give a behind-the-scenes look at how they get ready for game day. Host online giveaways for merch or tickets. Promote special content to hype up rivalry games or other important matches. Ideas like these make the most of social media and boost excitement and engagement for your stadium.
Use Digital Tickets
Advancements in ticketing apps like Ticketmaster have made planning a trip to the stadium easier than ever, but you should still be careful about which applications you work with. Ticketmaster and other big names have been under fire in recent months for failing to prevent scalpers—resulting in tickets selling out within hours, only to be resold for thousands of dollars more than the original price.
The presence of scalpers and other scammers can be discouraging to actual fans who want to get tickets, so make sure you work with secure mobile platforms that make the process as easy and accessible as possible. With frustrations about ticket scalping on the rise, stadiums have been turning to platforms that use CAPTCHA and other tools to prevent bots from grabbing and reselling tickets in bulk. There are plenty of other innovative digital ticketing features to look for, too, including tickets that use QR codes or rotating barcodes to prevent screenshotting and other reselling scams.
Bundle Discounts
Another excellent way to boost ticket sales for your sports stadium is offering bundle discounts. You can offer discounts on ticket packages like season passes, weekend packages, or group rates. Customers are more likely to purchase from an exciting bundle deal than a single ticket. By offering discounts and bundle deals, you can attract new and existing customers and increase sales.
Create Memorable Fan Experiences
Last but not least, you need to create a memorable experience for your fans. You can start by making sure the stadium’s facilities are clean, modern, and comfortable. Look for ways to add to the experience through tailgating or special fan opportunities like player meet-and-greets. You should also know the advantages of digital signage for stadiums–you can show instant replays and boost crowd engagement during the game. By creating a fan-centered environment, you can make visitors feel more invested in your team and increase the chance of them returning.