In Türkiye, Medicana Health Group is transforming patient care by adopting a tech-driven, patient-first strategy, underpinned by a deep dedication to fully understanding and meeting the needs of its patients. This commitment is brought to life through the strategic use of smart technologies, ensuring that every patient journey is personalised and well-structured.
In today’s rapidly evolving technological landscape, Medicana Health Group, a beacon of healthcare excellence, has integrated telemedicine, wearable tech, artificial intelligence, and genomics to redefine its patient care approach.
This integration allows for the efficient use of collected data to fine-tune Medicana’s processes, aiming to elevate patient experiences, enhance service delivery, and improve health education.
Medicana prides itself on offering tailored care and focused attention throughout a patient’s healthcare journey, ensuring a personalised and thorough care experience.
Embracing Technology and Digitalisation for Improved Patient-Centric Care
As the healthcare IT market is poised for significant growth, with a forecasted CAGR of 15.8% from 2024 and expected to reach USD 1,834.3 billion by 2030 according to Grand View Research, Medicana Health Group is leveraging this expansion through targeted IT investments and digitalisation of healthcare services. This approach facilitates online consultations, swift appointment scheduling, and quick access to medical records and diagnostics, significantly reducing the usual healthcare wait times. Medicana’s digital initiatives further extend to streamlined online payments, quick prescription services, and immediate access to test and scan results.
Moreover, Medicana Health Group leads in delivering innovative healthcare services, such as digital consultations for surgical second opinions and comprehensive online rehabilitation and physical therapy programs, bolstered by AI. The Group’s digital suite also includes extensive online home care services, offering educational content from pediatric to geriatric care, ensuring ongoing, accessible healthcare support for individuals at every life stage.
Commitment to Environmental Sustainability and SDG 3
“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” stated Reha Özkaya, Board Member at Medicana Health Group.
Prioritising Value-Based Care for Optimal Patient Experiences
Medicana’s approach to patient-centred care is holistic, addressing the full spectrum of patient needs, including physical and emotional health. This involves engaging patients in their care plans, creating personalised care strategies, and ensuring a seamless, transparent, and empowering journey through the healthcare system.
To cater to the ageing population and the rising demand for home-based care, Medicana offers an extensive suite of services for elderly patients, including home-based post-operative care, telemedicine consultations, and remote monitoring, providing ease and ensuring continuous, effective health management for the elderly.
Medicana Health Group operates an extensive network of 16 hospitals across seven key Turkish cities, annually serving a diverse patient base of over 5.5 million people from Türkiye and internationally.